Privacy Policy — Arrow Emerge

Last updated: July 21, 2026

This Privacy Policy explains how Arrow Emerge (the "App", package com.sbgames.arrowemerge), developed by Source Brain Games ("we", "us", "our"), handles information when you play the App.

Arrow Emerge is a puzzle game. It does not require you to create an account, log in, or provide your name, email address, location, or contacts. We do not collect any personal information you type in, because the App never asks for it.

1. Information We Collect

1.1 Game data stored only on your device (not "collected" by us)

The App saves your progress and preferences locally on your device using Android's DataStore, including:

This data never leaves your device. We do not upload it to any server, and we cannot see it. Uninstalling the App deletes it.

1.2 Analytics and diagnostics (Firebase)

We use Firebase Analytics and Firebase Crashlytics (both provided by Google) to understand how the App is used and to fix bugs. These are off by default and only run if you turn on the analytics option in the App's settings.

Both services may use device/app identifiers (such as the Firebase installation ID) to group events and crashes without directly identifying you by name.

Firebase's own privacy practices: firebase.google.com/support/privacy

1.3 Advertising (Google AdMob)

The App shows ads (interstitial ads between levels, and optional rewarded video ads you choose to watch for in-game rewards) using Google AdMob.

To serve and measure ads, AdMob may collect and use:

We do not choose which specific ads you see — that is handled by Google's ad network, and it may involve interest-based/personalized advertising unless you opt out (see Section 6).

Before showing any ads that require consent (for users in the EEA, UK, and similar regions), the App uses Google's User Messaging Platform (UMP) to ask for your consent in a standard consent dialog the first time it's needed, in line with GDPR requirements.

Google's advertising and AdMob policies:

1.4 What we do NOT collect

We do not collect, and the App does not ask for: your name, email address, phone number, physical address, precise location, contacts, photos/media you didn't explicitly interact with in-game, or any account credentials. There is no login or account system in the App.

2. Legal Basis for Processing (EEA/UK)

If you are in the European Economic Area or the UK, we rely on the following legal bases under the GDPR:

3. How Long We Keep Data

4. International Data Transfers

The App does not send data to any server that we operate. The third-party services we use (Google Firebase and Google AdMob) are operated by Google and may process and store data on servers located outside your country, including in the United States. Google provides appropriate safeguards for such transfers (for example, the European Commission's Standard Contractual Clauses). See Google's privacy resources linked above for details.

5. Who We Share Data With

We do not sell your data. The only parties that process data on our behalf, as described above, are:

These are third-party services with their own privacy policies (linked above); we encourage you to review them.

6. Your Choices and Controls

7. Data Security

We do not operate our own servers or databases for this App, and we do not store your personal data ourselves. The limited data described above is handled by Google's services under Google's own technical and organizational security measures. Data stored locally on your device is protected by your device's own security (for example, app sandboxing and your screen lock).

8. Children's Privacy

Arrow Emerge is designed for a general audience and is not specifically directed at children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can address it.

9. Your Rights (GDPR and similar laws)

If you are located in the European Economic Area, the UK, or another region with similar data protection laws, you may have the right to:

Because the App itself stores your gameplay progress only locally, most of these rights (for data we as the developer directly hold) have limited practical scope beyond analytics/crash data sent to Firebase and identifiers used by AdMob — both of which are covered by Google's own privacy tools and the controls in Section 6. To exercise any rights or ask a question, contact us using the details in Section 11.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to know what personal information is collected, to request its deletion, and to opt out of the "sale" or "sharing" of personal information. We do not sell your personal information for money. Some advertising activity (Section 1.3) may be considered "sharing" for cross-context behavioral advertising under California law; you can opt out using your device's advertising controls and the ad-consent options described in Section 6. We will not discriminate against you for exercising these rights. To make a request, contact us (Section 11).

11. Contact

If you have questions about this Privacy Policy or how the App works, contact us at:

Email: sourcebraingames@gmail.com
Developer: Source Brain Games

12. Changes to This Policy

We may update this Privacy Policy as the App evolves (e.g., if we add new features, analytics, or ad formats). We will update the "Last updated" date at the top of this document when we do. Continued use of the App after changes means you accept the updated policy.